Gatorade – Redefine

Posted by jeff | Posted in Bringing Back The Hobo | Posted on 22-11-2011

We’ve kept you waiting for far too long. Over a week without a new video is too much. So, here you are. A spec spot for Gatorade.

We teamed up with the guys from Illuminate Design, who we’ll continue to work with in the future. They’re bright, creative, talented, intelligent and busier than we are (if you can believe that).

Ashley Bradford and I produced, Dave Gawron shot and did the VFX work while I edited and Chuck directed. Tiffany Patton on makeup. Starring Jim Hayes and Phillip Quansah.

(Side note: this shoot was the impetus for me to decide that the Vanagon needed to go – it broke down right when we got to Palmdale, had to be towed all the way back to Los Angeles.)

New reel will be on it’s way soon!

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